Press Releases

Christmas is year round for the Holiday and Decorative Association (HDA) with
celebrations at Dallas Holiday and Home Expo in January 2014


For immediate release

Thursday, January 9, 2014


Dallas, Texas - Christmas never ends for the Holiday and Decorative Association (HDA). The association who supports the industry announced their line up of events during the January 2014 Dallas Holiday and Home Expo located at the Dallas Market Center, Dallas, Texas January 15 - 21, 2014. Events include a Holiday Lane showcasing HDA member displays and live product demonstrations held on the 12th floor of the World Trade Center.


The winners of the Annual Christmas Tree Design Competition who will take home $8,000 in prizes will be announced on Thursday, January 16 at the Rockin Around the Christmas Tree Cocktail Party, sponsored by HDA and the Dallas Market Center. The party will be mc’d by In Bloom, Jay Schwanke, and entertainment by Pianist Steve Stroud of Reflections.


The Christmas Tree Contest is sponsored by Seasons Direct Imports, Farrisilk, Karen Didion Originals, Craig Bachman Imports, Regency International, Schusters of Texas, Natural Botanicals, Direct Export Company and Design Master Color Tool.


This year, attendees can enjoy photos with the HDA Christmas Tree Guy. Also new this year, Christmas StyleWatch, a daily handout featuring HDA Member designs and showrooms.


"Because our Members are among the largest suppliers of Christmas decor in the world, we are understandably excited about the 2014 Dallas Holiday and Home Expo and the HDA events to support this great industry." Cathy Malcom, Chair, HDA, said. "We hope the HDA events help support the creative talent that makes Christmas shine."


The Dallas Market Center is Christmas HQ and the only U.S. tradeshow dedicated to holiday.

For up to date information go to, follow them at, twitter and instagram @hda_now.


The Holiday & Decorative Association (HDA) formerly the American Floral Industry Association (AFIA), is the nation's only organization representing all segments of the permanent botanical, holiday and decorative accessories industry. HDA represents, promotes and supports the commercial and creative efforts of the holiday and decorative industries. Joining HDA is just $500 per year for Importers and Manufacturers and $100 per year for Designers, Sales Reps and Retailers.







Phone/Fax: 214-742-2747
Suite 162, World Trade Center
2000 N. Stemmons Freeway, Unit 170
Dallas, TX 75207-3206
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