About HDA

Mission Statement


The Holiday & Decorative Association (HDA), is the nation's only organization representing all segments of the permanent floral, Christmas, holiday and decorative accessories industry.

HDA is 501(c)(6) not for profit national Christmas and holiday design organization that relies on membership, volunteerism and sponsors. Join HDA today to support our efforts to provide quality industry education and information.

HDA Goals:

  • To act as the national organization for floral, Christmas, holiday and decorative importers, manufacturers, wholesalers, retailers, sales representatives and others involved in the permanent floral, Christmas, holiday and decorative accessories industry
  • To maintain a favorable business climate in North America for the use of the industry's products
  • To present current and accurate information to decision-makers who affect the industry
  • To enhance the quality of commercial displays, meetings and trade shows sponsored by others

The Holiday & Decorative Association (HDA), formerly the American Flower Importers Association (AFIA), was originally incorporated on May 6, 1994, as a result of a collective effort of nineteen major silk botanical and Christmas accessories importers. A non-profit organization, AFIA was created to promote the industry and to negotiate issues that are important to this industry collectively.

AFIA's first meeting for charter members was held during Silk '94. Bylaws were passed with regard to such issues as antitrust, fair credit reporting, tax, and corporate laws. AFIA has retained legal counsel. The trade association is governed by a board of eleven trustees. Supersilk has assumed chair duties for the past two years in order to initiate the association function. Four trustees have been appointed for special one-year terms. When the terms expire, these seats will be up for election for two-year terms. Members are in the process of voting for the last two positions which have two-year items. This will stagger Board turnover and insure continuity in its functions.

The last board meeting was held on June 27, 1996 at Silk '96 in Las Vegas. Some of the issues addressed were the needs and benefits of a Credit Association, transportation issues including air freight and hotel arrangements, change in membership classifications, and Holiday Expo '97 in Dallas.

According to AFIA bylaws, qualifications to be a fully fledged member with voting rights and such included the need to meet requirements of at least $2,000,000 in gross sales of artificial botanical products and the need to have a distribution facility in the US. In order to expand the membership of AFIA, a resolution proposed to create a wider and stronger association by forming an additional classification such as associate and affiliate, with little or no voting rights.

Phone/Fax: 214-742-2747
Suite 162, World Trade Center
2000 N. Stemmons Freeway, Unit 170
Dallas, TX 75207-3206
® 2019 Holiday & Decorative Association all rights reserved. Some restrictions apply, please call for details. Offers can change at anytime. HDA is not liable for partners, alliance or members.